Custom team stores / Original apparel
YOUR TEAM.
YOUR GEAR.
YOUR REIGN.
Gear for the players, families, and fans who show up. Find your team’s store, or let us build one that feels unmistakably yours.
On the roster
FIND YOUR PEOPLE.
Every club has its own identity. Every store should, too. Explore a few of the teams we outfit.
Original BTR apparelBUILT TO
BUILT TO
REIGN.
Our own line is made for the work before the spotlight. Statement pieces for practice, game day, and everything that comes after.
Shop Reign
Simple for everyone
HOW TEAM STORES WORK.
01
We build your look.
We shape a collection around your colors, logo, and the gear your people want.
02
Your people shop.
Share one store link. Families choose their own styles and sizes.
03
We handle the gear.
Items are made to order and shipped to shoppers. No boxes for you to sort.
READY TO OUTFIT
YOUR TEAM?
Tell us what you’re building. We’ll work out the collection, artwork, and ordering approach together.